SponsorshiP
2025 KKFI Crossroads Music Fest

Sat. Sept. 6th, 2025 - 21st ANNUAL KKFI CROSSROADS MUSIC FEST
A Celebration of Kansas City’s Music, Art & Culture
The weekend after Labor Day in the Historic West Bottoms of Kansas City, MO
Music from Noon to Midnight from 30+ Artists on 6 Stages

For 21 years, the KKFI Crossroads Music Fest has been one of the cornerstones of Kansas City’s music and arts scene, bringing together local, regional, and national artists for an unforgettable day of live performances, community engagement, and cultural celebration.

BILL SUNDAHL - FESTIVAL DIRECTOR - 816.365.3128 - BILLSUNDAHL@KKFI.ORG

2025 CMF SPONSORSHIP PACKAGEs

Community Impact & REach

Why Sponsor KKFI Crossroads Music Fest?

Community Impact:
For 21 years, the Crossroads Music Fest has been a catalyst for creativity, community, and economic growth in Kansas City. Your sponsorship doesn’t just support an event—it directly fuels local music, small businesses, and essential community services.

  • $22 Million+ in economic impact

  • $510,000+ raised to support KKFI 90.1FM

  • 1500+ direct small business partnerships

  • 4,000+ artists paid for performances

  • 170,000+ volunteer hours contributed

  • 175+ artists and industry workers received free health referrals

  • 200+ custom-fitted earplugs provided to artists and industry pros

  • 170,000+ volunteer hours contributed

By partnering with CMF, your business invests in a vibrant local arts ecosystem that champions diversity, access, and sustainability.

Festival Reach

The KKFI Crossroads Music Fest (CMF) is more than a celebration of music—it’s a high-impact marketing opportunity that puts your brand in front of thousands of engaged attendees, artists, industry professioinals and community leaders.

Festival Reach & Advertising Opportunities

  • 3,000+ Annual attendees at multiple venues, ensuring sustained visibility throughout the festival.

  • 200,000+ impressions on KKFI 90.1 FM, a community-driven station reaching thousands of dedicated listeners.

  • 150,000+ ad impressions via external radio spots and billboards, positioning your brand citywide.

  • 100,000+ ad impressions through print & digital media, including event listings and promotional materials.

  • 11,000+ engaged newsletter subscribers, receiving festival updates and sponsor mentions.

  • 20,000+ social media followers across Facebook, Instagram, and Twitter, with direct sponsor tags and dedicated posts.

  • Up to 100 dedicated radio spots on KKFI 90.1 FM, that share your organizations support and messaging.

  • Live sponsor mentions on all festival stages, reinforcing your brand throughout the event.

  • Logo placement on all digital & printed assets, ensuring visibility before, during, and after the festival.

By sponsoring CMF, your business gains multi-platform exposure, tapping into a dedicated, culture-driven audience eager to support local businesses and organizations.

SponsorshiP Opportunites

Artist/Performance Sponsor ($2,500)

Opportunity to introduce the selected band & Live mentions on performance stage

  • You choose from the list of performing artists

  • Shout out your company, birthday, anniversary, its up to you!

Direct marketing to attendees with a 10×10' booth space onsite
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)

2 VIP venue passes ($300 value)
6 General Admission passes ($240 value)

(25) Available

Wristband Sponsor ($2,000)

Live mentions on all stages
Your Logo on every attendees wristband (2000+)
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)

4 VIP venue passes ($300 value)
4 General Admission passes ($120 value)

1 Available

Community Sponsor ($1,500)

Live mentions on all stages
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)

4 VIP venue passes ($300 value)
4 General Admission passes ($120 value)

10 Available

Beverage Sponsor ($5,000)

All benefits of the Community Sponsor level, plus:

Exclusive drink specials at all venues

  • All venues place orders through your distributor

  • Opportunity to be exclusive in your category

  • Opportunity to Curate Bar Menu Exclusive to your category

  • Direct marketing to VIP ticket holders

Direct marketing to all attendees w/ 10x10 Booth Space
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)

4 VIP venue passes ($450 value)
12 General Admission passes ($240 value)

(1) Beer (1) Liquor (1) Wine (1) THC beverage — (4) Available

VIP Sponsor ($5,500)

All benefits of the Community Sponsor level, plus:

Exclusive naming rights of the VIP area
Opportunity to introduce stage entertainment from the VIP Area
Opportunity to have 10x20' booth space onsite
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)

20 VIP Venue passes
20 General Admission passes

(1) Available

Stage Sponsor ($5,000)

All benefits of the VIP Venue Sponsor level, plus:

Exclusive Naming rights of your selected stage
Co-Branded Stage Banner
Exclusive marketing w/ stage banner featuring your logo
Named in 250+ radio promo on KKFI 90.1FM (50K Impressions)
Opportunity to introduce entertainment on stage
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+10K subscribers) & social shout out Direct marketing to attendees w/ 10×20 Booth Space
Inclusion in all print & online ads (100K+ impressions)
50 radio spots on 90.1FM ($1,500 value)

  • To use with 1 year (to share your business info on KKFI 90.1FM)

10 VIP venue passes ($750 value)

15 General Admission passes ($450 value)

(5) Available

Presenting Sponsor ($15,000)

All benefits of the Stage Sponsor level, plus:
Exclusive Naming Rights
Crossroads Music Festival presented by: [Your Business Name]
Main Stage Presenting Sponsor
Opportunity to introduce entertainment on the Main Stage
Direct marketing to attendees with a 10x20' booth space onsite
Opportunity to include materials in swag bag
Named in 1000+ radio promo on KKFI 90.1FM (200K Impressions)
Name/logo on external radio, TV and billboards (150K impressions)
150 radio spots on 90.1FM ($4,500 value)

  • To use with 1 year (to share your business info on KKFI 90.1FM)

20 VIP venue passes ($1,500 value)

30 General Admission passes ($900 value)

(1) Available

Music Forum Sponsorship opportunities
Music Forum Sponsorship opportunities

Band Spotlight ($5,000)

All benefits of the Community Sponsor level, plus:

Inclusion in 20 radio spots to air on KKFI
Inclusion in FIVE eblasts to KKFI audience
FIVE Social posts to KKFI social channels
FIVE Social posts to CMF social channels\
Live mentions on all stages
Logo on printed materials/banners
Opportunity to set up a promotional table
Logo inclusion in recap videos
Videos posted to CMF & KKFI social media
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)

4 VIP venue passes
12 General Admission passes

(25) Available

Venue Spotlight ($5,000)

All benefits of the Community Sponsor level, plus:

Inclusion in 20 radio spots to air on KKFI
Inclusion in FIVE eblasts to KKFI audience
FIVE Social posts to KKFI social channels
FIVE Social posts to CMF social channels\
Live mentions on all stages
Logo on printed materials/banners
Opportunity to set up a promotional table
Logo inclusion in recap videos
Videos posted to CMF & KKFI social media
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)

4 VIP venue passes
12 General Admission passes

(5) Available