SponsorshiP
2026 KKFI Crossroads Music Fest
Sat. Sept. 12th, 2026 - 22nd ANNUAL KKFI CROSSROADS MUSIC FEST
A Celebration of Kansas City’s Music, Art & Culture
The weekend after Labor Day in the Historic West Bottoms of Kansas City, MO
Music from Noon to 1am - 25+ Artists on 7 Stages
For 22 years, the KKFI Crossroads Music Fest has been one of the cornerstones of Kansas City’s music and arts scene, bringing together local, regional, and national artists for an unforgettable day of live performances, community engagement, and cultural celebration.
BILL SUNDAHL - FESTIVAL DIRECTOR - 816.365.3128 - BILLSUNDAHL@KKFI.ORG
2026 CMF SPONSORSHIP PACKAGEs
Community Impact & REach
Why Sponsor KKFI Crossroads Music Fest?
Community Impact:
For 22 years, the Crossroads Music Fest has been a catalyst for creativity, community, and economic growth in Kansas City. Your sponsorship doesn’t just support an event—it directly fuels local music, small businesses, and essential community services.
$22 Million+ in economic impact
$510,000+ raised to support KKFI 90.1FM
1500+ direct small business partnerships
4,000+ artists paid for performances
170,000+ volunteer hours contributed
175+ artists and industry workers received free health referrals
200+ custom-fitted earplugs provided to artists and industry pros
170,000+ volunteer hours contributed
By partnering with CMF, your business invests in a vibrant local arts ecosystem that champions diversity, access, and sustainability.
Festival Reach
The KKFI Crossroads Music Fest (CMF) is more than a celebration of music—it’s a high-impact marketing opportunity that puts your brand in front of thousands of engaged attendees, artists, industry professioinals and community leaders.
Festival Reach & Advertising Opportunities
3,000+ Annual attendees at multiple venues, ensuring sustained visibility throughout the festival.
200,000+ impressions on KKFI 90.1 FM, a community-driven station reaching thousands of dedicated listeners.
150,000+ ad impressions via external radio spots and billboards, positioning your brand citywide.
100,000+ ad impressions through print & digital media, including event listings and promotional materials.
11,000+ engaged newsletter subscribers, receiving festival updates and sponsor mentions.
20,000+ social media followers across Facebook, Instagram, and Twitter, with direct sponsor tags and dedicated posts.
Up to 100 dedicated radio spots on KKFI 90.1 FM, that share your organizations support and messaging.
Live sponsor mentions on all festival stages, reinforcing your brand throughout the event.
Logo placement on all digital & printed assets, ensuring visibility before, during, and after the festival.
By sponsoring CMF, your business gains multi-platform exposure, tapping into a dedicated, culture-driven audience eager to support local businesses and organizations.
West Bottoms MErcantile SponsorshiP Opportunities
WEst Bottoms MErcantile Booth ($1,500)
Opportunity to have 10x10' booth space onsite
Direct marketing to attendees
Opportunity to have 10x20' booth space onsite
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in eblast(+10K subscribers) & social shout out
2 VIP venue passes ($400 value)
4 General Admission passes ($160 value)
1 Available
WEst Bottoms MErcantile Naming Sponsor ($3,500)
Exclusive naming rights of the West Bottoms Mercantile
West Bottoms Mercantile presented by: [Your Business Name]
50+ booths in lot on the corner of 16th & Genessee
Mix of local makers, artists and constituent businesses
Direct marketing to attendees
Opportunity to have 10x20' booth space onsite
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor VIP eblast(+10K subscribers) & social shout out
8 VIP venue passes ($800 value)
8 General Admission passes ($320 value)
1 Available
Interested in being vendor?
Festival and Artist SponsorshiP Opportunities
Community Sponsor ($1,500)
Live mentions on all stages
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
4 VIP venue passes ($400 value)
4 General Admission passes ($160 value)
10 Available
Wristband Sponsor ($2,000)
Live mentions on all stages
Your Logo on every attendees wristband (2000+)
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
4 VIP venue passes ($400 value)
4 General Admission passes ($160 value)
1 Available
MidC0ast Live! Weekly Radio show Sponsor ($3,000)
Sponsor six live broadcasts of CMF Artists on KKFI 90.1FM (Fridays Noon to 1pm)
Between July 31st and Sept. 12th, 2026
Spotlight Sponsor during broadcast (3 live reads of sponsor messaging)
Sponsor name and logo included in all radio and digital promotion
Sponsor name and logo included in video recording of performances
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
Options for individual episodes sponsorship related to Band/Artists Spotlight
4 VIP venue passes ($400 value)
4 General Admission passes ($160 value)
(1) Available
Beverage Sponsor ($5,000)
Exclusive drink specials at all venues
All venues place orders through your distributor
Opportunity to be exclusive in your category
Opportunity to Curate Bar Menu Exclusive to your category
Direct marketing to VIP ticket holders
Direct marketing to all attendees w/ 10x10 Booth Space
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite and radio spots
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
4 VIP venue passes ($400 value)
8 General Admission passes ($320 value)
(1) Domestic Beer
(1) Craft Beer
(3) Exclusive Liquor [Whiskey, Vodka, Gin]
(1) Wine
(1) THC Beverage
(1) NA Beverage
Band/ARTIST Spotlight ($5,000)
Opportunity to introduce artist on stage at festival
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
Artist Broadcast/Digital Spotlight
Inclusion in 25 radio spots to air on KKFI
Focused in one dedicated eblast to KKFI audience
FIVE Social posts to KKFI social channels
FIVE Social posts to CMF social channels
Logo inclusion in recap videos
Videos posted to CMF & KKFI social media
Opportunity to be included in artist’s MidCoast Live! Performance
4 VIP venue passes ($400 value)
8 General Admission passes ($320 value)
(25) Available
Stage Sponsor ($7,500)
Exclusive Naming rights of your selected stage
Exclusive marketing w/ stage banner featuring your logo
Named in 250+ radio promo on KKFI 90.1FM (50K Impressions)
Opportunity to introduce entertainment on your stage
Opportunity to have 10x20' booth space onsite
Live mentions on all stages
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
Venue Broadcast/Digital Spotlight
Inclusion in 25 radio spots to air on KKFI
Focused in one dedicated eblast to KKFI audience
FIVE Social posts to KKFI social channels
FIVE Social posts to CMF social channels
Logo inclusion in recap videos
Videos posted to CMF & KKFI social media
8 VIP venue passes ($800 value)
10 General Admission passes ($400 value)
(5) Available
VIP Sponsor ($6,000)
Exclusive naming rights of the VIP area
Opportunity to introduce stage entertainment from the VIP Area
Opportunity to have 10x20' booth space onsite
Live mentions on all stages
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
8 VIP venue passes ($800 value)
10 General Admission passes ($400 value)
1 Available
Presenting Sponsor ($15,000)
Exclusive Festival Naming Rights
Crossroads Music Festival presented by: [Your Business Name]
Main Stage Presenting Sponsor
Opportunity to introduce entertainment on the Main Stage
Named in 1000+ radio promo on KKFI 90.1FM (200K Impressions)
Name/logo on external radio, TV and billboards (150K impressions)
150 radio spots on 90.1FM ($4,500 value)
To use with 1 year (to share your business info on KKFI 90.1FM)
Direct marketing to attendees with a 10x20' booth space onsite
Live mentions on all stages
Opportunity to include materials in swag bag
Logo included on all marketing materials, digital & printed onsite
Logo included in dedicated sponsor eblast(+11K subscribers) & social shout out ($20K followers)
20 VIP venue passes ($2000 value)
20 General Admission passes ($800 value)
1 Available
